Is AMZN Gearing Up for a Rally?

Amazon is approaching a key breakout level at $210, with bullish momentum confirmed by the 50 EMA and Anchored VWAP reclaim. Backed by strong AWS growth, this could be the move that sends AMZN to $243 and beyond.

Is AMZN Gearing Up for a Rally?
Amazon has been a key leader in the AI race and In Cloud Infrastructure

Amazon (AMZN) is setting up for a potential breakout that traders and investors alike should have on their radar. With price trading above key moving averages and a clear momentum shift visible on the chart, AMZN may be gearing up for a strong rally—led by its robust Amazon Web Services (AWS) business.


Key Takeaways

  • Amazon is trading above its 50 EMA, indicating bullish trend continuation
  • Price has also reclaimed the Swing High Anchored VWAP, showing strong demand from higher-timeframe buyers
  • break above $210 could ignite a larger breakout
  • Longer-term targets sit at $243 and $255
  • AWS remains a fundamental growth engine for the company


Technical Breakdown

AMZN has reclaimed key bullish territory by trading above its 50-day Exponential Moving Average (EMA) and the Swing High Anchored VWAP, a sign that institutional momentum is returning.

The chart is showing:

  • Higher lows into resistance at $210
  • Consolidation under key resistance (bullish behavior)
  • Strength in the RSI and bullish MACD crossover

We’re watching for a break and close above $210 to confirm entry. The setup supports a trend continuation into the next leg higher.

AWS is Still the King

Amazon Web Services continues to drive long-term value:

  • Generated $25B+ last quarter, growing 17% YoY
  • Helps offset e-commerce margin compression
  • Well-positioned for AI & enterprise cloud growth, especially after Nvidia Earnings Beat
  • Strong operating margins, generating massive free cash flow

AWS is the core profitability driver—and Wall Street knows it.

Final Thoughts

Amazon is more than a retailer—AWS, digital advertising, and logistics innovation continue to support its next chapter. The chart reflects renewed bullish sentiment, and if price clears the $210 level, we may see an accelerated move into the $240s and beyond.

Strong technicals. Strong fundamentals. Clear levels.
Watch AMZN closely—this could be a high-probability trade.

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