Is AMZN Gearing Up for a Rally?
Amazon is approaching a key breakout level at $210, with bullish momentum confirmed by the 50 EMA and Anchored VWAP reclaim. Backed by strong AWS growth, this could be the move that sends AMZN to $243 and beyond.

Amazon (AMZN) is setting up for a potential breakout that traders and investors alike should have on their radar. With price trading above key moving averages and a clear momentum shift visible on the chart, AMZN may be gearing up for a strong rally—led by its robust Amazon Web Services (AWS) business.
Key Takeaways
- Amazon is trading above its 50 EMA, indicating bullish trend continuation
- Price has also reclaimed the Swing High Anchored VWAP, showing strong demand from higher-timeframe buyers
- A break above $210 could ignite a larger breakout
- Longer-term targets sit at $243 and $255
- AWS remains a fundamental growth engine for the company
Technical Breakdown
AMZN has reclaimed key bullish territory by trading above its 50-day Exponential Moving Average (EMA) and the Swing High Anchored VWAP, a sign that institutional momentum is returning.
The chart is showing:
- Higher lows into resistance at $210
- Consolidation under key resistance (bullish behavior)
- Strength in the RSI and bullish MACD crossover
We’re watching for a break and close above $210 to confirm entry. The setup supports a trend continuation into the next leg higher.
AWS is Still the King
Amazon Web Services continues to drive long-term value:
- Generated $25B+ last quarter, growing 17% YoY
- Helps offset e-commerce margin compression
- Well-positioned for AI & enterprise cloud growth, especially after Nvidia Earnings Beat
- Strong operating margins, generating massive free cash flow
AWS is the core profitability driver—and Wall Street knows it.
Final Thoughts
Amazon is more than a retailer—AWS, digital advertising, and logistics innovation continue to support its next chapter. The chart reflects renewed bullish sentiment, and if price clears the $210 level, we may see an accelerated move into the $240s and beyond.
Strong technicals. Strong fundamentals. Clear levels.
Watch AMZN closely—this could be a high-probability trade.